The science behind AEC brand research 2 dives deep into understanding how AEC companies build and maintain their brand image....
Brand Perception
Is your firm name hurting you? This isn’t just a question of aesthetics; a poorly chosen name can significantly impact...
Apples new iphone 3g and your brand – Apple’s new iPhone 3G and your brand – this revolutionary device dramatically reshaped the mobile phone market. It introduced innovative features, influenced consumer perception, and fundamentally altered the competitive landscape. This analysis delves into the iPhone 3G’s impact on Apple’s brand, its...
