Six branding must dos every business. Building a strong brand is crucial for success in today’s market. It’s not just...
business strategy
What is marketing a comprehensive guide – What is marketing? A comprehensive guide dives deep into the world of marketing,...
Business development team structure is crucial for any company aiming for growth and success. This guide delves into the essential aspects of building an effective team, from defining optimal structures to outlining essential processes and utilizing the right tools. We’ll explore different team configurations, considering factors like size, composition, and...
Write a book to grow your professional services firm 5 lessons learned – Write a book to grow your professional...
5 steps to a better consulting firm value proposition: Unlocking client attraction and solidifying your firm’s unique selling point. This...
How to differentiate the not so different firm? It’s a common challenge in many industries, where companies seem remarkably similar on the surface but possess hidden depths of uniqueness. This guide dives deep into the strategies for uncovering these subtle differences, helping you understand how seemingly identical businesses carve out...
The importance of market research 3 client takeaways provides a crucial lens through which to understand customer needs and market...
Ashish malpani voice of customer – Ashish Malpani’s Voice of Customer approach unveils a fascinating journey into understanding customer needs...
Professional services strategy made simple is your key to unlocking a clear and effective approach for your business. This guide will walk you through defining your strategy, simplifying the development process, and implementing it practically. We’ll cover key considerations, essential tools, and real-world case studies to help you create a...
Prioritizing people in a b2b world with Kerry Guard is more than just a trend; it’s a strategic imperative for...
Developing differentiators how research can help you pass the test – Developing differentiators: how research can help you pass the...
Why asking clients about your competitors is critical – Why asking clients about your competitors is critical sets the stage for a crucial discussion about understanding your customers’ perspectives on the competitive landscape. It’s not just about knowing -what* your competitors are doing, but also -how* your clients perceive them....
